Typo for Supreme
This two font series based on Banco, which is an all-caps bold typeface. For use in advertising and display typography.
Role
Typographic Design
Poster Design
Tool
Watercolor, Adobe Photoshop, Adobe Illustrator
Start time
April 2016
Duration
3 Weeks
Research
Supreme, the brand synonymous with the term ‘hypebeast’. It started to become synonymous with high-quality streetwear served with a cocky, nihilistic attitude.
The Supreme logo, white Futura on a red box logo is “ inspired” by 72-year-old artist Barbara Kruger, who is famous for photography and collage installations. She uses photographic prints, video, metals, cloth, magazines, and other materials to create pictures, collage and other works of art.
Reference Font
Banco was chosen as my reference font featuring with the tapering slightly slanted strokes and sharp-edged flat brush. The face matches the Supreme brand.
The First Standard Font
Source of Inspiration
In the movie Pixels, glassy pixel cubes which can be automatically rearranged into any object inspires me a lot.
Sketches
I started from A letter and I cut it into any kind of geometric shapes and then colored in different tints. It is an interesting attempt that painted letters by watercolor.
Posters
Sketches
Supreme has worked with Nike to produce a new version of the Air Force 1 High in 2014. Air Force 1 High features a “World Famous” ankle strap, Supreme written over the heel, and a Supreme box logo on the tongue tag.
This typographic poster is both legible and artistic at the same time. I modified "World Famous" letters painted by watercolor and integrated with elements of Air Force 1 High.
The Second Standard Font
The second font series is metallic style. Each letter has been filled with laser style gradient and own reflection. It is chic, vintage and perfect for the brand streetwear style.
Sketches
Supreme released a new style of the Vans Old Skool in 2016. Made exclusively for Supreme, the shoe features a cotton bouclé upper with an iridescent side stripe. The reflective metal surface of the font perfectly represents the feature of the shoe an iridescent side stripe.
Posters
© 2021 AVERY XIONG, ALL RIGHTS RESERVED
备案号:粤ICP备2021141994号