Advertising Illustration Collection

Advertising illustration collection is created with Procreate and Adobe Photoshop. It directs the viewer's eye to the advertisement and conveys a commercial objective.

01. ROC Illustrative Branding

ROC Illustrative Branding is an illustration that will function as a branding identifier for Rochester International Airport (ROC) without letterforms. The overall effect is hospitality and friendly, emphasizing to the consumer that ROC is a safe place and offer friendly service. It focuses on rounded edges to portray a sense of comfort and ease. The blue as a primary color is related to airlines and airports. And it is associated with being relaxed, as well as feeling trustworthy.

Rochester International Airport (ROC) is the landmark of Rochester city. Roll film and lilac are representative elements which are incorporated into the illustration. Because the Eastman Kodak Company is headquartered in Rochester., and the annual Rochester Lilac Festival is one of the region's most anticipated events and draws visitors from around the world.

02. Pros & Cons of Social Networking

Social media spreads information faster than any other media. Social media likes the window in which people acquire the latest news about the world.

Cyberbullying on social media is linked to mental illness, like depression. People are being verbally abused on social media. It causes emotional harm.

It is easy to distinguish the pros and cons of illustrations. The bright shade of yellow makes the pros illustration especially positive and joyful, and the cons illustration represents negative and depressed. These two uses bold color without restraint, resulting in illustrative content that’s engaging and memorable from the topic.

03. Instagram Campaign

This campaign is to emphasize that Instagram is not exclusively for photos and videos, but has also become a very popular forum for illustration. And it entices customers to use Instagram as a way of showing their work and even marketing it.

The focus on the drawing board combined with Instagram's user interface encourages customers to feel free to show their work on Instagram. Each drawing board has its own geometrics consist of regular shapes, reinforcing the idea that Instagram is an app that can be used by anyone and everyone to show their work.

备案号：粤ICP备2021141994号